Likely the only book you need if you’re going to be doing any form of copywriting for a living. Just the essential, core tactics you need, written in a highly entertaining manner. This book is first and foremost about life more than anything. Highly recommended no matter what you do.
My dad’s favorite saying was “nothing is impossible for a man who refuses to listen to reason,” and it served him well his whole life.
Defensive behavior invites aggressive action.
Money, in my opinion, especially big money, is most often a by-product of enthusiasm.
The more recently a person has purchased (by mail) something similar to what you are selling, the more receptive he will be to your offer.
Once again, we have a guideline that just plain makes sense. After all, a person who recently paid $100.00 for a bottle of diet pills is probably a hotter prospect for diet type products than a person who has only paid $10.00 for a bottle of diet pills.
You don’t have to guess. You don’t have to wonder. You don’t have to ask people or take surveys. All You Have To Do Is Observe!
Therefore, truth, my good son, can be determined NOT by how people use their mouths, but rather, how they use their wallets.
One is Scientific Advertising by Claude Hopkins
The Robert Collier Letter Book by Robert Collier.
AIDA: ATTENTION, INTEREST, DESIRE, ACTION.
Remember, you must always do even the obvious. Here then, are some benefits of having more money: New car – impress your friends and family, ride in comfort and luxury Nice house – comfort, luxury, and status Peace of mind – no worries about bills or financial emergencies Vacations – money lets you travel the world, go where you want when you want.
The Layout Of Your Advertisement Should Catch The Attention Of Your Reader… But… Not In A Way That Causes Him To “Notice” The Layout!
Dean was so uplifting. By the way, before I forget one little-known fact that is kind of interesting, women like to see pictures of women in ads and men like to see pictures of men.
It doesn’t matter how much you learn if you don’t use what you learn.
How about a computer microchip attached to a letter that explains why a certain new electronic product is superior to the competition? How about my son attaching a picture of himself to a letter to his old man that tells him how he is getting into good shape?
And the lesson is that when you get stuck or emotionally jammed up one of the ways to get yourself unclogged and flowing again is just to keep moving. Run. Walk. Jog. Write. Do the dishes. Or whatever. But don’t sit around waiting for a flash from Heaven.
Now, here are a few other tips on how to write good copy or, as a matter of fact, “good anything.” Use simple common everyday words. Use “get” instead of “procure.” Write short sentences and short paragraphs. Use “transition” words and phrases to make your writing flow smoothly. Do you notice how I use transition words and phrases such as the following?